The annual “Brand of the Year” rating is compiled on the basis of regular “Brand of the Month” ratings for the current year.
“Brand of the Year” rating presents the best selling goods in Russian retail chains in the current year. The rating is prepared for 40 basic commodity categories on the basis of a poll among directors of largest Russian retailers.
The categories cover the commodities best sold in retail stores.
The assessment criterion is the volume of commodity sales in kind.
The survey covers 800 retail enterprises in Russia. Its results require endorsement of the NTA advisory council.
Five brands of the year are selected in each category. Brands occupying positions 2 to 5 are laureates whereas the front rankers are prize winners.
Both laureates and winners participate in the “Brand of the Year” awarding ceremony
The rating is issued by “NT” Survey – the NTA information center
Contacts
6/12, block 2, Starosadsky per., Moscow 101000, RF
Phone: (095) 916-58-78, 995-40-47/48/49
Fax: 924-72-68
Head of the survey agency: Anna Panteleeva paa@anrt.ru
| 
