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Program

Technologies. Innovations. Solutions.

JUNE 7-9, 2006
Moscow, Gostiny Dvor

 

June 7, 2006

Auditorium  ¹1
International conference «EFFICIENT MODEL OF SHOPPING CENTER»

10.00 – 10.30 Arrival of participants, registration
10.30 – 12.30 Session 1.

• Competiveness of shopping center in long-term outlook. Which features will insure shopping center success in the future
Speaker – Anna Shiryaeva, General Director, MAGAZIN MAGAZINOV, Moscow
• Shopping center development. Conception, financing, team of the project
Speaker – * Aleksandr Lifshits,Chairman of Board of Directors, Feniks Development, Moscow
• Strategies of investing into commercial property: opportunities and risks
Speaker –  Olga Arkhangelskaya, Head of Property Consulting Department, ERNST&YOUNG, Moscow
• Investment in shopping center industry development in Russian regions
Speaker – Natalia Korotaeva, Commercial Director, RosEuroDevelopment, Moscow
• Conceptual mistakes in a shopping center project. Causes and effects
Speakers – Philippe Beurtheret, Deputy Director of Shopping Capacity Department, Jones Lang LaSalle, Moscow
12.30 – 13.30 Coffee Break
13.30 – 15.30 Session 2.

• Shopping center attractiveness from a retail operator’s point of view
Speaker – Vladimir Lunin, General Director of BTI SYSTEMS, Moscow
• Architecture and design of a shopping center. How to establish an effective cooperation between a customer and a developer in order to achieve the maximum compliance with the shopping center concept
Speaker –  Jiovanni Bartolli, Director, STUDIO BARTOLI, Italy
• Technologies of effective brokerage or how to arrange a successful pool of tenants  Characteristics of regional markets. Practical experience
Speakers – Natalia Cherkassova, Marketing Director, SC MEGACOMPLEX MOSKOVSKY, Samara
• Safety system for the tenants of a shopping center. Comprehensive approarch. New solutions. Convenience and positive experience
Speaker – Evgeny Mordkovich, Commercial Director, ElementStore, Moscow
• Legal relationship with tenants. Conflict situations and means to resolve them
Speaker – Anton Naku, Senior Lawyer, CAPITAL LEGAL SERVICES INTERNATIONAL LLC, Moscow
15.30 – 16.30 Coffee Break
16.30 – 18.00 Session 3.

• Standard or non-typical way to arrange entertainment and food court zone? How to make a shopping center attractive?
Speaker – Yan Brudny, Managing Director, CITY PROPERTY MANAGEMENT, Moscow
• Shopping center promotion at different stages of project development. Marketing mechanisms of attracting customers by the example of MEGA Mall
Speaker –  Olga Muronets, Head of Consumer Goods Department, PRO-VISION, Moscow
• Renovation of a shopping center and ways of raising the attractiveness of a trading enterprise. Technologies of repositioning and arranging a new pool of tenants
Speaker –  Igor Galitsin, General Director, BECAR. COMMERCIAL PROPERTY, Moscow
• Management technologies of operating shopping center. Strategy of success in strengthening competition
Speaker – Dmitry Zotov, General Director, TORGOVY CVARTAL, Moscow

 

Auditorium  ¹2
Conference «RUSSIAN TRADE EQUIPMENT: POTENTIAL, MARKET EXPENSION, PROSPECTS FOR DEVELOPMENT»

Moderator: Vladimir Galkin, Editor-in-Chief, Equipment magazine, Moscow

10.00 – 10.30 Arrival of participants, registration 
10.30 – 12.00 Session 1.
• Trends and prospects for development of trade equipment market in Russia. Factors, constraining the development of Russian manufactures of trade equipment. Ways to solve problems in the industy
• Peculiarities of russian tarde equipment and its distinctions from inported equipment
• Ways to reduce prime cost and increase competitiveness in the market
• Expansion of production: attracting investments, perspectives, sales and distribution
12.00 – 12.30 Coffee Break
12.30 – 14.00 Session 2.
• Cooperation with distributors and suppliers
• New market requirements to functional and technical characteristics of commercial refrigeration equipmen
• Trends in production of racking equipment: constructive solutions, materials, potential
• Modern design: new trends and now-how

Speakeres: Victor Vasiliev, President of Ariada company, Anatoly Trapeznikov, General Director of Polyus pilot factory, Aleksandr Averyanov, General Director of Olex, Alla Fil, Deputy General Director on Corporate and Regional Sales of MDM, Aleksey Novokrestchenov, Sales Director of  Vanzl Mawi (Russia)
Invited companies: “Petrekriostok”, “Prime”, “Tarplan”, “Russian Project”

Auditorium  ¹3
WORKSHOPS

10.30 – 13.00 Outsourcing in trade
Speakers:
Aleksey Derevyagin, General Director,DAT Consulting, Moscow
Sergey Leonov, Business Development Director, Mosmart,  Moscow
Elena Chichkova, Vice-President, Marta holding /Billa Russia, Moscow
Margarita Avdeeva, General Director, Ronova Cleaning, Moscow
Elena Apsit, General Director, Fasilicom group of companies, Moscow
Oleg Mamaev, Deputy Commercial Director of National Logistic Company, Moscow

13.30 – 15.00 Supermarket. Competition technologies: how to defeat opponents on the way to increasing customers loyalty. Automatic trade systems. Industry solutions era
Moderator: Alla Knyazeva, Editor-in-Chief, Trade News magazine, Moscow

Speakers:
* Gennady Goodman, Development Director, Victoria group of companies, Moscow
Oleg Kholmanskikh, Commercial Director, Kupets, Ekaterinburg
Alexsandr Antonov, Leading Analyst, Service Plus, Moscow
Igor Otpuzchenikov, IT Director, Simbirka, Ulyanovsk
 

15.30-18.00 Franchising. How needs it most: franchiser or franchisee. How firm and long lived their union?
Moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow
Speakers:
Sergey Leonov, Business Development Director, Mosmart,  Moscow
Aleksey Cherkalin, Deputy Chief of Sales Department, Bohemia Plus, Krasnodar
Andrey Kondratyukin, Head of Franchise Program, Kopeyka, Moscow
    
Victor Suvorov, Head of Franchise Department of Paterson will take part in the event discussion

 

June 8, 2006


Auditorium  ¹1
Conference «DEVELOPMENT TECHNOLOGIES OF REGIONAL RETAIL CHAIN»

9.00 – 10.00 Arrival of participants, registration
10.00–12.00 Session 1.

• General principles of highly profitable retail enterprise
Speaker – Dmitry Potapenko, Managing Partner, Management Development Group Inc, Moscow
• Creation of chain store for middle class customers. Positioning and operating instructions for working with the target customer group
Speaker –- Alexsey Shestakov, Development Director, Theorema, Chelyabinsk
• Regional companies entering new market: strategies and technologies
Speaker – Alexsey Zahkarov, General Director, Holiday Classic, Novosibirsk
• Trading floor – what it looks like from the central office. Technologies of trade operation real-time centralized control. Experience of using them in chain store with different level of business processes unification
Speaker – Dmitry Zverev, Commercial Director, Crystall Service, St. Petersburg
• Adaptation of trading format as a way to gain competitive advantages
Speaker – Tatiana Sazhenova, General Director, Cora-TC, Moscow
• Modern solutions and pecualirities of engineering  security arrangement of regional DIY enterprise
Speaker – Vyacheslav Sergeev, Head of Security Servise, Castorama, Moscow
                 Damir Mubarakshin, Director of SM Trade, Moscow 
12.00–13.00 Coffee Break
13.00–15.00 Session 2.

Session moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow
• How can local operators compete with all-Russia retailcompanies? Competitive advantages of local operators. How to keep and develop them? Practical experience of regional retail companies
Speakers – Adil Yuldashev, General Director, Chempion, Ufa
                   Sergey Kolesnik, General Director, Chibis, Kemerovo
• Trends in food retailing. World practice
Speaker – Sofia Seregina, Account Manager, NCR, Moscow
• Ways to reduce costs of a chain store
Speaker –  Ilya Yakubson, General Director, Pallada group of companies, Orel
• Modern technologies for loss prevention in retailing
Speaker – Mikhail Crzhizhevsky, Expert of G2 Technology, Moscow
• Personnel motivation at various stages of development of retail company
Speaker – Sergey Kozlov, Head of Personnel Management Department, Paterson, Moscow
15.00–16.00 Coffee Break
16.00–18.00 Session 3.

• How to work with assortment? Formation of an optimal product mix according to trade format and positioning
Speaker – Igor Serov, General Director, Forester company (Narodny chain store, Bishkek, Kirgizia)
• Support of pricing and category management in information system
Speaker –- Semen Urbakh, Commercial Director, ASTOR-VC, Moscow
• Efficiency index system of  trade chain by the example of Victoria group of companies
Speaker – Igor Nikolaev, Head of Development Department, Victoria group of companies, Moscow
• Regional chain store positioning on the basis of analytical information processing of logistics business processes
Speaker – Sergey Prokhorov, Head of Analytical Systems Department, FIT-France Informatique & Technologie, Moscow
• Criteria for valuation of regional trade operator with the purpose of buying them
Speaker – Vitaly Nikulin, General Director, Nezabudka, Chelyabinsk

WORKSHOPS
Auditorium ¹2

10.00-11.30 Means of increasing market capitalization of a trade company
Speakers:
Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow
Vladislav Egorov, Chairman of the Board of Directors, ABK, Moscow
Aleksandr Tashintsev, Post-IPO Manager, Finam investment company, Moscow

12.00-14.0 Non-food store: strategy of chain store successfull development . Original approach or strict rules? Rebranding as a way to achieve  success
Speakers:
Mark Eshvin, General Director, Starik Khottabych, Moscow
Sergey Sarkisov, Vice-President, Econika Corp. Managing Company, Moscow
Victor Shkipin, Marketing Director, M.Video, Moscow
Natalia Eremina, General Director, AD LIBITUM, Moscow

14.30-16.00 Prospective store formats. How to find a niche for your trade business in the market? Creation of particular trade formats and forms
Moderator – Elena Pinteleeva, independent marketer-analyst
Speakers:
Natalia Dubovick, Director, Bohemia Plus, Krasnodar
Nicolas Caro, Member of European Board of Directors of NEINS company, co-director of Russian Office of Capital Research Group, Moscow
* Representative of Globus Gurmet, Moscow
* Elena Pervushina, Head of Consumer Department of GFK Rus, Moscow

Auditorium ¹3
10.00-11.30 Department Store:  new conception or revival of old traditions? Zoning, assortment, management
Speakers:
Eddy Donat, Office Manager, CIMA, Leipzig, Germany
Zinaida Ganitseva, General Director Central Department Store, Ulan-Ude
Lubov Rybakova, General Director, Borlas Retail, Moscow

12.00-13.30 Innovative management models in trade
Moderator – Tatiana Nikolchenko, HR-director, Iguana, Moscow
Speakers:
Elena Semenchuk, Head of Personnel Management Department, Marta Holding, Moscow
Alla Bednenko, HR Director, Econika-obuv, Moscow

Mikhail Suprunenko, General Director of Boscoo di Ciliegi will take part in the event discussion

14.00-15.30 Wholesale trade: ways of development, eleboration of effective strategy and its implementation
Speakers:
Damir Imamovich, Vice-President,  Produkty Pitania, Moscow    
Valery Sharokhin, Deputy General Director, Dvortsovy Riad – MC, Ulyanovsk
Aleksandr Oskin, Chief Executive Officer, ADPP, Moscow

16.00-17.30 Restructuring of a trade company. How to arrange trade company operation according to european standarts? Is this strategy worth while?
Moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow
Speakers:
Marina Ivanova, HR Director, Perekriostok, Moscow
Fedor Babayan, HR Director, Kopeyka, Moscow
Elena Netyagova, Head of Personnel Department, Sportmaster chain store, Moscow
Tatiana Nikolchenko, HR Director, Fila (Iguana chain store, Moscow)


June 9, 2006

Auditorium ¹1
Conference «IT in management and development strategies of retail companies»

9.00–10.00  Arrival of participants, registration
10.00–12.00 Session 1.
 
• Corporate information infrastructure of a trade company. IT department: organizational infrastructure, management and its activity appraisal. Managing the relationship between IT services, top management and other divisions of a trade company
Speaker – Georgy Ogandzhanov, IT Director, Mosmart, Moscow
• Key criteria for evaluation and selection of IT solutions and their suppliers. The process of implementation of a new information system and its influence on company’s business processes and its personnel policy. What is more effective: one’s own IT department or services of a specialized company? Expert’s opinion. 
Speaker – Igor Silevich, Deputy Director of IT Department, Kopeyka, Moscow
• Front office as a key factor for optimization of aggregate value of owning IT resources. Cost reduction by means of rational division of functions between front and back offices,  new approach to sales organization
Speaker – Dmitry Zverev, Commercial Director, Crystall Service, St. Petersburg
12.00–13.00 Coffee Break
13.00–14.30 Session 2.

• How to establish centralized control in a fast growing retail chain with IT system
Speaker will be announced at the conference
• New standards of management automation and decision making support in retail business
Speaker – Semen Urbakh, Commercial Director, ASTOR-VC, Moscow
• Business processes formalization and adjustment in applying of IT systems. Risk management in application of IT systems
Spaeker – Sergey Kondarev, IT Director, Arbat Prestige, Moscow
• Implementation of budgeting systems and electronic document management
Spaeker – Denis Sologub, IT Director, Azbuka Vkusa, Moscow
14.30–16.00 Coffee Break
16.00–17.30 Session 3.

• Organization of order-supply-distribution cycle Using informational system. Practical experience of leading retail chain
Speaker – Dmitry Arefiev,  Senior Manager of IT Systems, Mosmart, Moscow
• Application processes of sales information collecting, processing and analyses
Speaker will be announced at the conference
• Implementation of ERP system  as a way to improve financial and human resources management
Speaker – Kirill Levochkin, IT Director, M.Video, Moscow
• Day-to-day research and financial results: how to find effective solutions?
Speaker will be announced at the conference


Auditorium ¹ 2
Conference «Efficient management of warehouse and logistics processes»

9.00 – 10.00 Arrival of participants, registration
10.00 – 12.00 Session 1.
• Logistics as a main tool to increase business profits
Speaker – Sergey Malyshev, Logistics Director, Euroset, Moscow
• Outsourcing inwarehouse and transport logistics: pros and cons
Speaker will be announced at the conference
• Integration of logistical system processes of trade company
 o Cooperation between operational divisions inside a company
 o Cooperation with external suppliers/clients
Speaker – Ekaterina Gromova, Logistics Director, Econika-obuv, Moscow
• Estimation of supply chain efficiency. The use of internal resources for optimization certain links in a supply chain
Speaker – Tierrie Feffroid, Head of IT Department and Designing Service, FM Logistic in Easten Europe, Moscow
• Budgeting and costs management in logistics
Speaker – Aleksey Pshenichny, General Director, Vysshaya Liga, Krasnodar
12.00 – 13.00 Coffee Break
13.00 – 14.30 Session 2.

• Purchasing and supply management
 o Inventory management as a protection against lost profit
 o Methods and main criteria for defining an optimal level of merchandise inventory in warehouses
 o Information logistics: cooperation between suppliers, Logistics Company and customers
Speaker – Donal Mac Daid, Vice-President and Group Marketing Director, Aldata Solutions (France)
• Changes and risks management in logistics. Reengineering and innovations as a prime tool for logistics costs optimization
Speaker – * Aleksandr Ermolenko, Logistics Director, Magnit, Moscow
• Protection of commodity stocks and supplies along the whole supply way from a producer to a customer. Optimization of  terminal-warehouse activity of russian railway
Speaker – Tatiana Kondrashenko, Head of Group, Branch Center of New Technics and Technologies Iimplementation
• Planning of transportation and technological schemes for cargo delivery.
 o Optimum quantity and location of warehouses.
 o The best means of transport for goods delivery
Speaker will be announces at the conference
14.30 – 16.00 Êîôåéíûé ïåðåðûâ
16.00 – 17.30 Çàñåäàíèå 3.
• Design and organization of word class warehouse.
 o Classification of warehouses in Russian Federation. Advantages of “A” class warehouses.
 o Preliminary design as key element for an effective warehouse organization.
 o Warehouse construction and implementation: specifics of construction and acquisition of licenses for warehouse business
Speaker – Aleksey Novikov, Director, Industrial and Warehouse Property Department, Knight Frank LLC, Moscow
• Effective management of stocks in warehouse
Speaker – Aleksandr Khushit, Business Development Director, i2 CIS, Moscow
• Warehouse management systems. Selection criteria and application experience
 o Methods and equipment for goods identification (bar codes, RFID)
 o Criteria for decision making on application of warehouse management system and choice of a certain system out of all those present on a market
 o warehouse management system performance measurement – applicatrion experience and achieved results
Speaker – Boris Melamedov, General Director, Adalius, Moscow
• Warehousing methods and technologies
Speaker – Ekaterina Tomakh, Logistics Department Directo, SELA Corporation, St. Petersburg

WORKSHOPS
Auditorium ¹ 3
10.00 – 11.30 Infrastructure and assortment policyof large-format trade enterprise
Moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow
Speakers:
* Toms Berzin, General Director, Dixi, Moscow
Dmitry Galaktionov, Technical Director, ASTOR-VC, Moscow
Alexsandr Shirekov, General Direcor, Molniya, Chelyabinsk
Andrey Nikulin, Head of Trade System Department, Shtrikh-M, Moscow

Patrick Longuet (General Director of Auchan Russia) and Vadim Serov (Commercial Director of O’Key) will take part in the event discussion

12.00 – 13.30  How to reduce expenses in economy class store (discounter)
Speakers:
Representative of Kopeyka, Moscow
* Representative of Uniland Holding, Moscow
Georgy Zaitsev, Head of Moscow Office, Agency of Loss Research and Prevention

14.00 – 15.30 Purchase policy of trade company
Moderator: Ekaterina Buzukova, Expert in Assortment Management, Super-Retail Project, Moscow
Speakers:
Semen Slutsky, Deputy General Director, Mosmart, Moscow
Aleksey Zudin, General Director, VKT, N.Novgorod
Tatiana Suhareva, Purchase Director, MAN, Volgograd

16.00 – 17.30 Strategical financial management
Speakers:
Dmitry Potapenko, Managing Partner, Management Development Group Inc., Moscow
Dmitry Milshtein, Head of Financing Department, Perekriostok, Moscow
Aleksey Butenko, Assets Manager, Finam Investment Company, Moscow



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