
Technologies. Innovations. Solutions.
JUNE 7-9, 2006 Moscow, Gostiny Dvor
June 7, 2006
Auditorium ¹1 International conference «EFFICIENT MODEL OF SHOPPING CENTER»
10.00 – 10.30 Arrival of participants, registration 10.30 – 12.30 Session 1. • Competiveness of shopping center in long-term outlook. Which features will insure shopping center success in the future Speaker – Anna Shiryaeva, General Director, MAGAZIN MAGAZINOV, Moscow • Shopping center development. Conception, financing, team of the project Speaker – * Aleksandr Lifshits,Chairman of Board of Directors, Feniks Development, Moscow • Strategies of investing into commercial property: opportunities and risks Speaker – Olga Arkhangelskaya, Head of Property Consulting Department, ERNST&YOUNG, Moscow • Investment in shopping center industry development in Russian regions Speaker – Natalia Korotaeva, Commercial Director, RosEuroDevelopment, Moscow • Conceptual mistakes in a shopping center project. Causes and effects Speakers – Philippe Beurtheret, Deputy Director of Shopping Capacity Department, Jones Lang LaSalle, Moscow 12.30 – 13.30 Coffee Break 13.30 – 15.30 Session 2. • Shopping center attractiveness from a retail operator’s point of view Speaker – Vladimir Lunin, General Director of BTI SYSTEMS, Moscow • Architecture and design of a shopping center. How to establish an effective cooperation between a customer and a developer in order to achieve the maximum compliance with the shopping center concept Speaker – Jiovanni Bartolli, Director, STUDIO BARTOLI, Italy • Technologies of effective brokerage or how to arrange a successful pool of tenants Characteristics of regional markets. Practical experience Speakers – Natalia Cherkassova, Marketing Director, SC MEGACOMPLEX MOSKOVSKY, Samara • Safety system for the tenants of a shopping center. Comprehensive approarch. New solutions. Convenience and positive experience Speaker – Evgeny Mordkovich, Commercial Director, ElementStore, Moscow • Legal relationship with tenants. Conflict situations and means to resolve them Speaker – Anton Naku, Senior Lawyer, CAPITAL LEGAL SERVICES INTERNATIONAL LLC, Moscow 15.30 – 16.30 Coffee Break 16.30 – 18.00 Session 3. • Standard or non-typical way to arrange entertainment and food court zone? How to make a shopping center attractive? Speaker – Yan Brudny, Managing Director, CITY PROPERTY MANAGEMENT, Moscow • Shopping center promotion at different stages of project development. Marketing mechanisms of attracting customers by the example of MEGA Mall Speaker – Olga Muronets, Head of Consumer Goods Department, PRO-VISION, Moscow • Renovation of a shopping center and ways of raising the attractiveness of a trading enterprise. Technologies of repositioning and arranging a new pool of tenants Speaker – Igor Galitsin, General Director, BECAR. COMMERCIAL PROPERTY, Moscow • Management technologies of operating shopping center. Strategy of success in strengthening competition Speaker – Dmitry Zotov, General Director, TORGOVY CVARTAL, Moscow
Auditorium ¹2 Conference «RUSSIAN TRADE EQUIPMENT: POTENTIAL, MARKET EXPENSION, PROSPECTS FOR DEVELOPMENT»
Moderator: Vladimir Galkin, Editor-in-Chief, Equipment magazine, Moscow
10.00 – 10.30 Arrival of participants, registration 10.30 – 12.00 Session 1. • Trends and prospects for development of trade equipment market in Russia. Factors, constraining the development of Russian manufactures of trade equipment. Ways to solve problems in the industy • Peculiarities of russian tarde equipment and its distinctions from inported equipment • Ways to reduce prime cost and increase competitiveness in the market • Expansion of production: attracting investments, perspectives, sales and distribution 12.00 – 12.30 Coffee Break 12.30 – 14.00 Session 2. • Cooperation with distributors and suppliers • New market requirements to functional and technical characteristics of commercial refrigeration equipmen • Trends in production of racking equipment: constructive solutions, materials, potential • Modern design: new trends and now-how
Speakeres: Victor Vasiliev, President of Ariada company, Anatoly Trapeznikov, General Director of Polyus pilot factory, Aleksandr Averyanov, General Director of Olex, Alla Fil, Deputy General Director on Corporate and Regional Sales of MDM, Aleksey Novokrestchenov, Sales Director of Vanzl Mawi (Russia) Invited companies: “Petrekriostok”, “Prime”, “Tarplan”, “Russian Project”
Auditorium ¹3 WORKSHOPS
10.30 – 13.00 Outsourcing in trade Speakers: Aleksey Derevyagin, General Director,DAT Consulting, Moscow Sergey Leonov, Business Development Director, Mosmart, Moscow Elena Chichkova, Vice-President, Marta holding /Billa Russia, Moscow Margarita Avdeeva, General Director, Ronova Cleaning, Moscow Elena Apsit, General Director, Fasilicom group of companies, Moscow Oleg Mamaev, Deputy Commercial Director of National Logistic Company, Moscow
13.30 – 15.00 Supermarket. Competition technologies: how to defeat opponents on the way to increasing customers loyalty. Automatic trade systems. Industry solutions era Moderator: Alla Knyazeva, Editor-in-Chief, Trade News magazine, Moscow
Speakers: * Gennady Goodman, Development Director, Victoria group of companies, Moscow Oleg Kholmanskikh, Commercial Director, Kupets, Ekaterinburg Alexsandr Antonov, Leading Analyst, Service Plus, Moscow Igor Otpuzchenikov, IT Director, Simbirka, Ulyanovsk
15.30-18.00 Franchising. How needs it most: franchiser or franchisee. How firm and long lived their union? Moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow Speakers: Sergey Leonov, Business Development Director, Mosmart, Moscow Aleksey Cherkalin, Deputy Chief of Sales Department, Bohemia Plus, Krasnodar Andrey Kondratyukin, Head of Franchise Program, Kopeyka, Moscow Victor Suvorov, Head of Franchise Department of Paterson will take part in the event discussion
June 8, 2006
Auditorium ¹1 Conference «DEVELOPMENT TECHNOLOGIES OF REGIONAL RETAIL CHAIN»
9.00 – 10.00 Arrival of participants, registration 10.00–12.00 Session 1. • General principles of highly profitable retail enterprise Speaker – Dmitry Potapenko, Managing Partner, Management Development Group Inc, Moscow • Creation of chain store for middle class customers. Positioning and operating instructions for working with the target customer group Speaker –- Alexsey Shestakov, Development Director, Theorema, Chelyabinsk • Regional companies entering new market: strategies and technologies Speaker – Alexsey Zahkarov, General Director, Holiday Classic, Novosibirsk • Trading floor – what it looks like from the central office. Technologies of trade operation real-time centralized control. Experience of using them in chain store with different level of business processes unification Speaker – Dmitry Zverev, Commercial Director, Crystall Service, St. Petersburg • Adaptation of trading format as a way to gain competitive advantages Speaker – Tatiana Sazhenova, General Director, Cora-TC, Moscow • Modern solutions and pecualirities of engineering security arrangement of regional DIY enterprise Speaker – Vyacheslav Sergeev, Head of Security Servise, Castorama, Moscow Damir Mubarakshin, Director of SM Trade, Moscow 12.00–13.00 Coffee Break 13.00–15.00 Session 2. Session moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow • How can local operators compete with all-Russia retailcompanies? Competitive advantages of local operators. How to keep and develop them? Practical experience of regional retail companies Speakers – Adil Yuldashev, General Director, Chempion, Ufa Sergey Kolesnik, General Director, Chibis, Kemerovo • Trends in food retailing. World practice Speaker – Sofia Seregina, Account Manager, NCR, Moscow • Ways to reduce costs of a chain store Speaker – Ilya Yakubson, General Director, Pallada group of companies, Orel • Modern technologies for loss prevention in retailing Speaker – Mikhail Crzhizhevsky, Expert of G2 Technology, Moscow • Personnel motivation at various stages of development of retail company Speaker – Sergey Kozlov, Head of Personnel Management Department, Paterson, Moscow 15.00–16.00 Coffee Break 16.00–18.00 Session 3. • How to work with assortment? Formation of an optimal product mix according to trade format and positioning Speaker – Igor Serov, General Director, Forester company (Narodny chain store, Bishkek, Kirgizia) • Support of pricing and category management in information system Speaker –- Semen Urbakh, Commercial Director, ASTOR-VC, Moscow • Efficiency index system of trade chain by the example of Victoria group of companies Speaker – Igor Nikolaev, Head of Development Department, Victoria group of companies, Moscow • Regional chain store positioning on the basis of analytical information processing of logistics business processes Speaker – Sergey Prokhorov, Head of Analytical Systems Department, FIT-France Informatique & Technologie, Moscow • Criteria for valuation of regional trade operator with the purpose of buying them Speaker – Vitaly Nikulin, General Director, Nezabudka, Chelyabinsk
WORKSHOPS Auditorium ¹2
10.00-11.30 Means of increasing market capitalization of a trade company Speakers: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow Vladislav Egorov, Chairman of the Board of Directors, ABK, Moscow Aleksandr Tashintsev, Post-IPO Manager, Finam investment company, Moscow
12.00-14.0 Non-food store: strategy of chain store successfull development . Original approach or strict rules? Rebranding as a way to achieve success Speakers: Mark Eshvin, General Director, Starik Khottabych, Moscow Sergey Sarkisov, Vice-President, Econika Corp. Managing Company, Moscow Victor Shkipin, Marketing Director, M.Video, Moscow Natalia Eremina, General Director, AD LIBITUM, Moscow
14.30-16.00 Prospective store formats. How to find a niche for your trade business in the market? Creation of particular trade formats and forms Moderator – Elena Pinteleeva, independent marketer-analyst Speakers: Natalia Dubovick, Director, Bohemia Plus, Krasnodar Nicolas Caro, Member of European Board of Directors of NEINS company, co-director of Russian Office of Capital Research Group, Moscow * Representative of Globus Gurmet, Moscow * Elena Pervushina, Head of Consumer Department of GFK Rus, Moscow
Auditorium ¹3 10.00-11.30 Department Store: new conception or revival of old traditions? Zoning, assortment, management Speakers: Eddy Donat, Office Manager, CIMA, Leipzig, Germany Zinaida Ganitseva, General Director Central Department Store, Ulan-Ude Lubov Rybakova, General Director, Borlas Retail, Moscow
12.00-13.30 Innovative management models in trade Moderator – Tatiana Nikolchenko, HR-director, Iguana, Moscow Speakers: Elena Semenchuk, Head of Personnel Management Department, Marta Holding, Moscow Alla Bednenko, HR Director, Econika-obuv, Moscow
Mikhail Suprunenko, General Director of Boscoo di Ciliegi will take part in the event discussion
14.00-15.30 Wholesale trade: ways of development, eleboration of effective strategy and its implementation Speakers: Damir Imamovich, Vice-President, Produkty Pitania, Moscow Valery Sharokhin, Deputy General Director, Dvortsovy Riad – MC, Ulyanovsk Aleksandr Oskin, Chief Executive Officer, ADPP, Moscow
16.00-17.30 Restructuring of a trade company. How to arrange trade company operation according to european standarts? Is this strategy worth while? Moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow Speakers: Marina Ivanova, HR Director, Perekriostok, Moscow Fedor Babayan, HR Director, Kopeyka, Moscow Elena Netyagova, Head of Personnel Department, Sportmaster chain store, Moscow Tatiana Nikolchenko, HR Director, Fila (Iguana chain store, Moscow)
June 9, 2006
Auditorium ¹1 Conference «IT in management and development strategies of retail companies»
9.00–10.00 Arrival of participants, registration 10.00–12.00 Session 1. • Corporate information infrastructure of a trade company. IT department: organizational infrastructure, management and its activity appraisal. Managing the relationship between IT services, top management and other divisions of a trade company Speaker – Georgy Ogandzhanov, IT Director, Mosmart, Moscow • Key criteria for evaluation and selection of IT solutions and their suppliers. The process of implementation of a new information system and its influence on company’s business processes and its personnel policy. What is more effective: one’s own IT department or services of a specialized company? Expert’s opinion. Speaker – Igor Silevich, Deputy Director of IT Department, Kopeyka, Moscow • Front office as a key factor for optimization of aggregate value of owning IT resources. Cost reduction by means of rational division of functions between front and back offices, new approach to sales organization Speaker – Dmitry Zverev, Commercial Director, Crystall Service, St. Petersburg 12.00–13.00 Coffee Break 13.00–14.30 Session 2. • How to establish centralized control in a fast growing retail chain with IT system Speaker will be announced at the conference • New standards of management automation and decision making support in retail business Speaker – Semen Urbakh, Commercial Director, ASTOR-VC, Moscow • Business processes formalization and adjustment in applying of IT systems. Risk management in application of IT systems Spaeker – Sergey Kondarev, IT Director, Arbat Prestige, Moscow • Implementation of budgeting systems and electronic document management Spaeker – Denis Sologub, IT Director, Azbuka Vkusa, Moscow 14.30–16.00 Coffee Break 16.00–17.30 Session 3. • Organization of order-supply-distribution cycle Using informational system. Practical experience of leading retail chain Speaker – Dmitry Arefiev, Senior Manager of IT Systems, Mosmart, Moscow • Application processes of sales information collecting, processing and analyses Speaker will be announced at the conference • Implementation of ERP system as a way to improve financial and human resources management Speaker – Kirill Levochkin, IT Director, M.Video, Moscow • Day-to-day research and financial results: how to find effective solutions? Speaker will be announced at the conference
Auditorium ¹ 2 Conference «Efficient management of warehouse and logistics processes»
9.00 – 10.00 Arrival of participants, registration 10.00 – 12.00 Session 1. • Logistics as a main tool to increase business profits Speaker – Sergey Malyshev, Logistics Director, Euroset, Moscow • Outsourcing inwarehouse and transport logistics: pros and cons Speaker will be announced at the conference • Integration of logistical system processes of trade company o Cooperation between operational divisions inside a company o Cooperation with external suppliers/clients Speaker – Ekaterina Gromova, Logistics Director, Econika-obuv, Moscow • Estimation of supply chain efficiency. The use of internal resources for optimization certain links in a supply chain Speaker – Tierrie Feffroid, Head of IT Department and Designing Service, FM Logistic in Easten Europe, Moscow • Budgeting and costs management in logistics Speaker – Aleksey Pshenichny, General Director, Vysshaya Liga, Krasnodar 12.00 – 13.00 Coffee Break 13.00 – 14.30 Session 2. • Purchasing and supply management o Inventory management as a protection against lost profit o Methods and main criteria for defining an optimal level of merchandise inventory in warehouses o Information logistics: cooperation between suppliers, Logistics Company and customers Speaker – Donal Mac Daid, Vice-President and Group Marketing Director, Aldata Solutions (France) • Changes and risks management in logistics. Reengineering and innovations as a prime tool for logistics costs optimization Speaker – * Aleksandr Ermolenko, Logistics Director, Magnit, Moscow • Protection of commodity stocks and supplies along the whole supply way from a producer to a customer. Optimization of terminal-warehouse activity of russian railway Speaker – Tatiana Kondrashenko, Head of Group, Branch Center of New Technics and Technologies Iimplementation • Planning of transportation and technological schemes for cargo delivery. o Optimum quantity and location of warehouses. o The best means of transport for goods delivery Speaker will be announces at the conference 14.30 – 16.00 Êîôåéíûé ïåðåðûâ 16.00 – 17.30 Çàñåäàíèå 3. • Design and organization of word class warehouse. o Classification of warehouses in Russian Federation. Advantages of “A” class warehouses. o Preliminary design as key element for an effective warehouse organization. o Warehouse construction and implementation: specifics of construction and acquisition of licenses for warehouse business Speaker – Aleksey Novikov, Director, Industrial and Warehouse Property Department, Knight Frank LLC, Moscow • Effective management of stocks in warehouse Speaker – Aleksandr Khushit, Business Development Director, i2 CIS, Moscow • Warehouse management systems. Selection criteria and application experience o Methods and equipment for goods identification (bar codes, RFID) o Criteria for decision making on application of warehouse management system and choice of a certain system out of all those present on a market o warehouse management system performance measurement – applicatrion experience and achieved results Speaker – Boris Melamedov, General Director, Adalius, Moscow • Warehousing methods and technologies Speaker – Ekaterina Tomakh, Logistics Department Directo, SELA Corporation, St. Petersburg
WORKSHOPS Auditorium ¹ 3 10.00 – 11.30 Infrastructure and assortment policyof large-format trade enterprise Moderator: Oleg Bakun, General Directior, Core Competences – Retail Evolution Company, Moscow Speakers: * Toms Berzin, General Director, Dixi, Moscow Dmitry Galaktionov, Technical Director, ASTOR-VC, Moscow Alexsandr Shirekov, General Direcor, Molniya, Chelyabinsk Andrey Nikulin, Head of Trade System Department, Shtrikh-M, Moscow
Patrick Longuet (General Director of Auchan Russia) and Vadim Serov (Commercial Director of O’Key) will take part in the event discussion
12.00 – 13.30 How to reduce expenses in economy class store (discounter) Speakers: Representative of Kopeyka, Moscow * Representative of Uniland Holding, Moscow Georgy Zaitsev, Head of Moscow Office, Agency of Loss Research and Prevention
14.00 – 15.30 Purchase policy of trade company Moderator: Ekaterina Buzukova, Expert in Assortment Management, Super-Retail Project, Moscow Speakers: Semen Slutsky, Deputy General Director, Mosmart, Moscow Aleksey Zudin, General Director, VKT, N.Novgorod Tatiana Suhareva, Purchase Director, MAN, Volgograd
16.00 – 17.30 Strategical financial management Speakers: Dmitry Potapenko, Managing Partner, Management Development Group Inc., Moscow Dmitry Milshtein, Head of Financing Department, Perekriostok, Moscow Aleksey Butenko, Assets Manager, Finam Investment Company, Moscow |