X International Conference
“TRADE IN RUSSIA. WORLD EXPERIENCE. RUSSIAN OUTLOOK”
September 20-21, 2007
Moscow, Novy Arbat, 36/9
DAY ONE: Thursday, September 20, 2007
9.00-10.00 Gathering of visitors, registration, morning coffee, acquaintance
Welcoming speech – Head of Expert Department, the RF President Arkady DVORKOVICH
Representative of the RF Ministry of Economic Development and Trade
10.00-12.00 Session 1.
Block 1. TRADE GLOBALIZATION. INFLUENCE OF THE WORLD PROCESSES ON THE RUSSIAN RETAIL MARKET.
• Determinants of modern retail trade development.
• The structure of the world retail trade in the globalization.
• Influence of the world processes on the Russian retail market.
• Change of demographic situation: influence on the trade development and market segmentation.
• Successful strategies of development.
• Nature of relations between retailers and producers.
Invited speakers:
David PIRSON, General Director, DELOITTE
David YAKOBASHVILI, Chairman of the Board of VIMM-BILL-DANN, Chairman of the Board of RUSBRAND
Lev KHASIS, CEO, X5 RETAIL GROUP N.V.
Block 2. RUSSIA’S ENTRY INTO WTO: GOOD OR BAD FOR THE DOMESTIC CONSUMER MARKET?
• Changes in consumer market sector.
• Competitiveness of domestic producers and chain trade.
• Administrative resource.
• How will be the Russian manufacturer’s interests protected?
• Investment opportunities
Invited speakers:
Representative of WTO
Representative of Ministry of Economic Development and Trade of the RF
Igor YAKOVLEV, President, ELDORADO
Victor SEMENOV, Chairman of Supervisory Board, BELAYA DACHA group of companies
Block 3. PRESENT AND FUTURE OF PAYMENT SYSTEMS IN RUSSIA.
• Growth prospects of the non-cash payment in Russia.
• Implementation efficiency into non-food retail trade.
• What hinders their implementation into food chains?
• Co-branding payment cards: past and future.
• Who obtains most benefits from partners of co-branding programs?
Invited speakers:
Vyacheslav ZAITSEV, President, TEKHNOSILA
Representative of MIR
Eric BLONDEAU, General Director, MOSMART
12.00-13.00 Lunch – Informal discussions
13.00-15.00 Session 2. INVESTMENT OPPORTUNITIES OF THE RUSSIAN TRADE.
• Investment climate of retail trade in the Russian sector: desired and actual
• What sector of consumer market will be most invested ?
• What factors do decrease investment attractiveness of Russia?
• Investments in trade realty.
• What attract Western investors?
• How will Russia’s entry into WTO influence its investment attractiveness?
• What are Russian chain companies ready to invest in?
Invited speakers:
Representative of WAL-MART
Representative of CARREFOUR
Representative of GAZPROMBANK
Maksim ENTIAKOV, General Director, DETSKY MIR – CENTRE
Aleksey PODSOKHIN, President, ALPI
Aleksander RAKSHIN, MARIA RA
15.30-16.00 Coffee pause. An exchange of opinions
16.00-18.00 Session 3. STRATEGIES OF STABLE GROWTH.
• Retailer value for the consumer. Value chain in branch ERP.
• What helps market leaders to retain the palm? What is their growth limit?
• Merger and acquisition or what go “mergers” games result in?
• What is specificity of regional deals for merger and acquisition?
• Development of the underdeveloped niches and “non-massive” formats.
• Multi-format development.
• Differentiation strategies and retail business diversification.
• Increase of operating efficiency?
• Access to finances.
• Retail unions and alliances. Why there are no successful examples in Russia?
• Will eCommerce be serious business in Russia?
Invited speakers:
Sergey GALITSKY, General Director, TANDER
Representative of ASTOR BC
Galina ILYASHENKO, General Director, SEDMOY CONTINENT
Aleksander TYNKOVAN, President, M.VIDEO
Representative of HOLLIDAY CLASSIC
Representative of SIBIRIADA
Representative of CHIBIS
DAY TWO: Friday, September 21, 2007
9.00-10.00 Gathering of visitors, registration, acquaintance during the morning coffee
10.00-12.00 Session 4. FIGHT FOR LOYAL CUSTOMER.
• How does brand and image of the trade chain influence on the customer’s preferences?
• Influence of changes in demographic situation and behavior models of modern customers on marketing strategies.
• What does the customer expect from loyalty programmes?
• Efficient instruments of customer loyalty increase?
• Prospective IT technologies in retail trade, oriented to customer loyalty increase.
• Formation of additional loyalty (insurance, banking services and etc.)
• How can be successful coalitional loyalty programme created?
• Why there are still no successful coalitional loyalty programmes in Russia?
Invited speakers:
Representative of TESCO
Oleg IZMAILOV, Head of Marketing Department, PILOT
Ekaterina ELPATYEVSKAYA, Loyalty Program Department, X5 RETAIL GROUP N.V.
Pavel SAZONOV, General Director, MOBILE DISCOUNT SYSTEMS
Oleg LAKNITSKY, General Director, CLASS
Representative of LOYALITY MANAGEMENT GROUP
12.00-13.00 Lunch – Informal discussions
II International Career Forum
13.00-15.00 Session 1. STAFF SEARCH, TRAINING, MOTIVATION.
• How to search staff?
• Recruitment criteria
• Who and what will be trained?
• To teach or not in external educational institutions?
• Budget planning.
• Systems of personnel reserve.
• Ideological component of the motivation.
• Non-material motivation.
• What is the right material motivation?
• Individual motivation programs.
Invited speakers:
Tatiana KOZHEVNIKOVA, HR Director, METRO Cash&Carry
Olga VASILISKOVA, HR Director, M.VIDEO
Sergey KOZLOV, HR Director, PATERSON
Representative of POLUSHKA
Natalia ZABOLUEVA, HR Director, KORA
Valentina BELOBORODOVA, HR Director, TOP-KNIGA
15.00-15.30 The exchange of opinions at coffee break
15.30-17.30 Session 2. CORPORATE CULTURE.
• Basis of corporate culture.
• Formation of value systems considering Russian psychological mentality.
• Training of corporate culture.
• Support of corporate culture.
Invited speakers:
Olle MOLIN, HR Director, IKEA Mos (Retail&Property)
Representative of TSIFROGRAD
Aleksander GROMTSEV, HR Director, VESTER
Irina GULIDOVA, HR Director, KORZINKA
Natalia SOBOLEVA, HR Director, NORMA Holding
AFTER THE CONFERENCE WILL BE HELD BANQUET FOR PARTICIPANTS, ON WHICH WINNERS OF “TOP 200 OF THE RUSSIAN RETAIL TRADE” WILL BE ANNOUNCED.
* The program last update – July 09, 2007
The topics and speakers may be changed by the organisers.
The conference will be followed by the official reception for the participants and «TOP 200» Awards | 
